Sales success for Kia Motors
Kia Motors has posted its best ever quarterly and half-year European sales.
During the first half of 2016, Kia sold 229,585 units. This is the best-ever six-month period documented by the Korean brand in Europe and a 14.8 per cent uplift on the 200,038 vehicles it sold during the same period last year. Kia’s first-half sales performance equated to a 2.8 per cent European market share, compared to 2.7 per cent for the same period in 2015.
Kia sold 118,837 vehicles across Europe during the second quarter of the year, even more than the record first quarter of 2016 (110,748), marking a new quarterly sales record for the brand.
Michael Cole, Chief Operating Officer of Kia Motors Europe, commented: “2016 continues to be a year of sustained growth and success for Kia in Europe. Consecutive record quarters underline how Kia is increasingly seen by consumers and fleet buyers as a producer of high quality, high value vehicles. Our latest models are further broadening Kia’s appeal and we remain firmly on course to achieve an eighth consecutive year of sales growth in Europe.”
The UK was the best performing market in Europe, with Kia Motors (Uk) Ltd contributing 46,343 units across the first part of 2016, which is a massive 20.19 per cent of Kia Europe’s record-breaking sales result.