Perrys Privacy Policy

1. Introduction

Perrys Group Limited comprises Perrys Motor Sales Limited and Perrys East Midlands Limited. This Privacy Policy ("Policy") is issued on behalf of Perrys Group Limited. References to ("Perrys," "we," "our," or "us") in this Policy relate to the relevant company within the Group responsible for processing your data.

We respect your privacy and are committed to safeguarding your personal data. This Policy outlines how we collect, process, and store your personal data when you interact with us through our website, services, and communications. By using our website or services, you agree to the collection, use, and processing of your data as described in this Policy.

2. Important Information

You can opt out of receiving marketing communications at any time. We will never send unsolicited marketing emails or share your data with third parties for marketing purposes without your consent.

This Policy may change from time to time. Please check our website periodically for updates. If significant changes occur, we will notify you where possible.

3. Controller and Contact Information

Perrys Group Limited is the data controller for this website.

For any queries regarding this Policy or how we handle your personal data, please contact us using the details below:

• Email: [email protected]
• Phone: 01604 667300
• Address: Perrys Head Office, Suite One, 500 Pavilion Drive, Northampton Business Park, Brackmills, Northampton, NN4 7YJ

4. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK regulator for data protection issues (www.ico.org.uk). However, we encourage you to contact us first so we can address your concerns.

5. Data We Collect

We may collect the following categories of personal data about you:

• Identity Data: Name (including title), date of birth
• Contact Data: Address, phone numbers, email address
• Financial Data: Bank details, income, expenditure, payment card details
• Transaction Data: Detailed information about payments made to and from you, such as payment methods, dates, amounts, and references. It also includes details of the products and services you have purchased from us, such as vehicle specifications, purchase dates, warranty agreements, service plans, and any associated fees or charges (e.g., deposits, instalments, or final payments).
• Technical Data: Device and browser details, IP address
• Profile Data: Preferences, feedback
• Usage Data: Pages visited, time and date of visits
• Marketing and Communications Data: Preferences in receiving marketing from us, and our third parties, as well as your communication preferences

Additional Data:

• Employment details for business interactions
• Vehicle details, such as registration and service history
• Call recordings for customer service purposes

We also collect aggregated data, such as statistical data, to improve our services. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering. Aggregated data is not considered personal data in law as it does not directly or indirectly identify you.

Special Categories of Personal Data: We do not typically collect special categories of personal data (e.g., race, religion, health information), unless required for specific legal purposes.

Children: Our website is not intended for children, and we do not knowingly collect data related to them.

6. How We Collect Data

We use the following methods to collect personal data:

Direct Interactions: Information you provide when filling forms, contacting us by phone, post, email or otherwise, or using our services. This includes personal data you provide when you:

• Apply for our products or services;
• Subscribe to our service or publications;
• Request marketing to be sent to you;
• Enter a competition, promotion or survey; or
• Give us feedback or contact us.

Automated Technologies: Data collected through cookies or similar technologies. (See our Cookie Policy: www.perrys.co.uk/cookie-policy for details).

Third-Parties: Information from finance providers, credit reference agencies, and public sources.

7. How We Use Your Data

We process your personal data only when the law allows us to, i.e. when we have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.
• Contract: Where we need to perform the contract we are about to enter into or have entered into with you, such as vehicle purchases or financing agreements.
• Legitimate Interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal Obligations: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis but this may be something like registering vehicles with the DVLA.

8. Purposes For Which We Will Use Your Personal Data

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

9. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased products from us and you have not opted out of receiving that marketing.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by emailing [email protected] calling us on 01604 667300, or writing to us at Perrys Head Office, Suite One, 500 Pavilion Drive, Northampton Business Park, Brackmills, Northampton, NN4 7YJ

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase, warranty registration, product experience or other transactions. It will also result in you not receiving routine maintenance reminders regarding your vehicle/s, or recall notices.

10. Cookies

For more information about the cookies, we use and how to change your cookie preferences, please see: www.perrys.co.uk/cookie-policy

11. Sharing Your Data

We do not sell your personal information to third parties. However, we work closely with our manufacturer partners and trusted third-party suppliers to provide essential services. These services include vehicle funding, credit checks, warranty and insurance products, roadside assistance, marketing, events, and market research.

We may share your information with companies or organisations that provide services on our behalf, such as:

• Vehicle manufacturers, finance providers, and insurers
• Marketing agencies and customer support centres
• Credit reference agencies for credit checks

We only share the information necessary to perform these services and strive to anonymise or aggregate data whenever possible.

Sharing with Manufacturer Partners:

We share information with our manufacturer partners to monitor performance in areas like vehicle sales, repairs, and market analysis. Due to the global nature of some partners, your information may occasionally be processed or stored outside the EU.

Whenever we transfer your personal data out of the UK to manufacturers, we take steps to ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

• We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data;
• We may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the [International Data Transfer Agreement] [OR] [The International Data Transfer Addendum to the European Commission’s standard contractual clauses for international data transfers].

For more details, you can view our manufacturers' Privacy Policies here:

• Citroën Privacy Policy
• Cupra Privacy Policy
• Ford Privacy Policy
• Hyundai Privacy Policy
• Jaecoo Privacy Policy
• Kia Privacy Policy
• Mazda Privacy Policy
• MG Privacy Policy
• Omoda Privacy Policy
• Peugeot Privacy Policy
• SEAT Privacy Policy
• Vauxhall Privacy Policy

Credit and Finance Companies

Your personal information, including credit scores, may be shared with credit agencies (e.g., Experian, Evolution Funding Ltd) and third-party finance companies for the purpose of facilitating financial agreements. These organisations may conduct additional credit checks as required who may also disclose your information to credit agencies.

Protecting Your Information

We take steps to ensure all third-party partners comply with data protection laws and safeguard your information as we do. Only the necessary details are shared to fulfill their services.

12. Security Measures

We have implemented appropriate security measures to prevent your data being accidentally lost, used or accessed in any unauthorised way, altered or disclosed, including but not limited to:

• Limited access to personal data - to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
• Encryption and password protection for sensitive data
• Regular security audits

Breach Notification: In the event of a data breach, we will notify affected individuals and regulatory authorities as required by law.

13. Retention of Data

We retain your data only as long as reasonably necessary to fulfil the purposes we collected it for:

• Customer Data: 3.5 years after our relationship ends
• Vehicle-Related Data: 6 years for legal and warranty purposes
• CCTV footage is held for 30 days from the point of recording.
• Call recordings will be held for 12 months from the date of the recording.

In certain circumstances, such as in the event of a complaint or if litigation is reasonably anticipated, we may retain your personal data for a longer period.

In some circumstances you can ask us to delete your personal data – see paragraph 14 below for further information.

14. Your Rights

You have rights under data protection laws in relation to your personal data, including the right to:

• Access: Request a copy of the personal data we hold about you and check we are processing it lawfully;
• Correct: Update incomplete or inaccurate information, though we may need to verify the accuracy of this;
• Erase: Request deletion of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Restrict: Request the limit or restriction of the processing of your personal data. For example, if you want us to verify the accuracy of your data, you can request that we suspend its processing while we confirm and correct any discrepancies. If you believe our processing of your data is unlawful but you do not want it erased, you can ask us to restrict its use instead. Additionally, if you need us to retain your data, even though we no longer require it, for the purpose of establishing, exercising, or defending legal claims, we can restrict processing upon your request. If you have objected to our use of your data but we need to verify whether our legitimate grounds for processing override your rights, we will suspend processing while we assess this. In any of these cases, we will restrict the processing of your personal data but continue to store it, unless you request otherwise or the restriction is lifted.
• Object: Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see Opting Out of Marketing in Paragraph 9 for details of how to object to receiving direct marketing communications).
• Withdraw Consent: Revoke any consent given for processing of your data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

To exercise these rights, contact us at any time by emailing [email protected] calling us on 01604 667300, or writing to us at Perrys Head Office, Suite One, 500 Pavilion Drive, Northampton Business Park, Brackmills, Northampton, NN4 7YJ.

We try to respond to all legitimate requests within 28 days. Occasionally it could take us longer than 28 days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

15. Third-party links

This privacy policy may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Last updated: 10th May 2025