New Kia Cee'd wins Car of the Year award
The Ford Focus-rival, whose single five-door hatchback line up was expanded with the introduction of the Sportswagon estate this year, took the top award after impressive northern-based motoring writers.
The Northern Group of Motoring Writers has voted the hatchback as its favourite car of the year because of its affordability and reliability.
Derrick Grocock, Vice Chairman of the Northern Group of Motoring Writers, said: "For hard-pressed motorists in the North, investment in a new car has to really work hard to be justified and the Kia cee'd delivers on every front - comfort, reliability, quality, value and of course peace of mind from its seven year warranty," he added.
Kia was awarded the traditional prize for taking the top award - a miner's lamp trophy - as Kia continued its remarkable rise in the UK.
The Kia Cee'd is one of the latest Kia cars to be updated using its now familiar 'tiger face' front end and sleeker body shape.
The brand has revamped its model range and the Cee'd small family car is one of the most popular choices with new car buyers.
Kia topped What Car? magazine's prestigious Reliability Survey in 2012 ahead of the likes of BMW, Volkswagen and Mercedes and it is this reliability that has enticed customers.
The Kia Cee'd also comes with a five-star safety rating and, like all new Kia cars, comes with a seven-year, 100,000-mile warranty.
Available in easy-to-understand trim levels named 1, 2, 3 and 4, all Kia Cee'd cars come with air conditioning, steering wheel-mounted audio controls, electric front windows, a cooled glove box, CD and Radio player with iPod connectivity, a USB port and Bluetooth as standard.
There are four engine choices; a 1.4 and 1.6-litre petrol and 1.4- and 1.6-litre diesel available with the new Kia Cee'd, which is on sale now at Perrys Kia dealerships.
New 2013 Kia Cee'd prices start from £14,395.