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Our Promise to you - Even Better Together.

At Perrys we put our customers and brand partners at the heart of everything we do. We aim to serve your automotive needs Even Better than the rest. We are intensely committed to making purchasing a vehicle a simple, pleasurable experience. Our partnership doesn’t end when you drive away - our workshops offer everything you need to keep you on the road. With trustworthy professionals to support you, we go the extra mile to get it right and live up to our promises. Our experienced, knowledgeable team is dedicated to delighting our customers.

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Our Promise to You: Delivering Excellence

We believe exceptional service starts with exceptional people. These are Perrys' core principles we live by, shaping how we work together and serve every customer. It's about keeping promises, building trust, and always going the extra mile.

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    Build Trust

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    Go the Extra Mile

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    Get It Right

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    Acknowledge People

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    Make It Personal

What you can expect when you visit Perrys:

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    A warm and friendly welcome with a smile

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    Employees that will listen to understand your specific requirements spending as much time as you need

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    Employees that will go out of their way to make your visit a pleasant one, tea anyone?

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    Employees that will go over your purchase to ensure that all is in order

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    Employees that will keep you up to date on progress and respond to any queries or issues

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    Employees that will treat you as an individual and make your visit special for you.

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Central to Perrys values and our People First policy, is our commitment to foster a positive and inclusive working environment for all our staff - we’re firm believers that the key to providing a great customer experience is to look after our Perrys colleagues.

Our Commitment to Diversity, Equity, and Inclusion

We operate a blind CV process and regularly review recruitment practices aligned with the latest initiatives to enhance DEI.

Perrys is a proud member of the Automotive 30% club and are committed to the goal of filling at least 30% of key leadership positions with diverse women by 2030.

Here are some key insights from women within Perrys:

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Bringing new perspectives to a traditionally male-dominated industry can surely only every be considered a positive.

Denise Millard

CEO

Consistent with our commitment to better diversity within automotive, Perrys has recently been awarded the Menopause Expert Approved Badge.

Respect and results are Perrys guiding leadership principles - we need to continue to balance top business results with our responsibility to take care of the needs of our employees. This involves, communication and involvement, the opportunity to progress, ongoing feedback and development, recognition and teamwork, developing and nurturing positive workplace relationships and wider workplace environment.

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DEI at Perrys: CEO & HR Insights

Perrys CEO, Denise Millard, and HR Director, Nicky Holdcroft have shared some insights on the Group’s DEI policy:

“The journey to become an employer of choice within the retail motor industry has started. Perrys is a member of the Automotive 30% club as it aligns with our commitment to attaining gender diversity in our business.

Diversity and respect at work, for me is about how we appreciate people from different backgrounds, geographies and cultures, and work together to improve overall business performance by the collaboration of our talent within our organisation.

Our engaged workforce means that we draw on a vast range of experience and are best placed to become the first choice for both our customers and employees.

There is always more that we can do, and we should continue to challenge ourselves, and by demonstrating our commitment to the principles of respect and results, we can translate our defined People First Values into action.”

Denise Millard, CEO.

“Attaining our gender diversity target is essential for the long-term success of our business. Research has proven that organisations with greater female diversity go on to achieve better overall diversity and are more successful.

Diversity and respect need to become a way of life in Perrys. Our business leaders understand this, and with their continued commitment and support, we will continue on our journey to become Even Better for our customers and employees.”

Nicky Holdcroft, Group HR Director.