Young drivers feel stereotyped

Young drivers feel stereotyped

Research has revealed that 77% of young drivers feel stereotyped by others. Half of these drivers feel that they are stereotyped by the clothes they wear and the music they listen to.

Who Judges?

Contrary to these findings, according to a Marmalade commissioned YouGov survey, the majority of older Brits seem less likely to stereotype young people. In fact, only 23% of over 50 year-olds judge drivers’ ability by their age, and 57% of respondents aged 50 plus claimed hobbies and interest are no indication of the sort of driver a person is.

Telematics

The latest data comes from a specially created game which insurance firm, Marmalade, produced to investigate correlations between lifestyle choices and driving style. The company wanted to work with its young customers to help improve driver safety. The insurance body’s telematics data analysis of its customers concluded that more than half of its young drivers gained higher-than-average safety scores of over 96% in an average journey.

Case Study

David Aniculaesei, a young driver who uses telematics, said: “Being stereotyped is something that is sadly part of growing up. But, in this instance, it’s helpful with telematics data to have something to back up the fact that young people are not all reckless drivers. I enjoy driving and take pride in the fact that my mates and girlfriend and brother feel safe with me behind the wheel. I am not what you would say is a stereotypical male driver – but what does that even look like?”

Insight

Guy Knight, of Marmalade, added: “We have gained a lot of insight by engaging with our customers to understand their feelings about how they are perceived as drivers. Our experience of young drivers is positive and we find our customers are eager to improve and hone their driving skills. It’s interesting to note that young drivers feel stereotyped but that they are simply stereotyping themselves.”