Unprecedented demand for Jaguar's Project 7
Just over a week after its official debut at the Goodwood Festival of Speed, the Jaguar F-Type Project 7 has already sold out in the UK.
The limited-edition Project 7 is restricted to only 250 units worldwide, with around 65 of those allocated for the UK market.
According to sources at the company, there are also about a hundred eager buyers on the British waiting list, hoping for a second chance at bagging one of the £135,000 special edition Jags.
Pebble Beach Automotive Week
After making its debut at Goodwood, the Project 7 had its inaugural road launch at this weekend’s Le Mans Classic. Jaguar will then debut the car in the US at the Pebble Beach Automotive Week in the middle of August.
Other markets around the world are also expected to get an allocation of roughly 65 units, with UK and European deliveries made first, followed by the US.
Jaguar’s engineers are also working on making the Project 7 legal for Japan, where the maximum speed allowed for road-legal cars is usually 111mph, 75mph slower than the top speed allowed by the UK.
Jaguar's Special Operations Division
The first car produced by Jaguar Land Rover’s new Special Operations Division, each of the 250 hand-built models will come with a specially numbered plaque signed by Jaguar’s director of design, Ian Callum.
A 5.0-litre supercharged V8 engine will generate a blistering 567bhp and 680Nm of torque for the Project 7, which, coupled with a light-weight aluminium body, means that the Project 7 will accelerate from 0-60mph in just 3.8 seconds.
State-of-the-art electronic equipment is also fitted, with an Adaptive Dynamics system which actively controls body movement in accordance with driver input and will adapt to each driver’s unique style.
The interior features carbon-fibre veneer inserts on the console, an Alcantara steering wheel, machined aluminium gearshift paddles and custom treadplates with the Project 7 logo.
Deliveries for the new limited-edition F-Type Project 7 are expected to begin in the middle of year.
However, for anybody unlucky enough to not make it onto the list for Project 7, Jaguar insiders have hinted that the follow-up to the model could be appearing sooner than expected.
Harry Metcalfe, Jaguar Land Rover’s Special Operations Division executive, said that “Projects 8, 9 and 10 are underway" at their new technical centre near JLR’s Coventry headquarters, though details have yet to be announced.