The popularity of Vauxhall’s Onstar is cosmic
One year after its launch, OnStar – which is based at Vauxhall’s HQ in Luton – is now expanding into 18 additional markets through Europe, as its existing customers make even greater use of the services available in Vauxhall and Opel cars.
OnStar’s multi-million interactions have come from customers making contact by phone, smartphone app, the OnStar website or the blue OnStar service button. Through October 2016, OnStar received around 880,000 calls from customers and sent 830,000 monthly vehicle diagnostics emails. On the internet, customers logged into the dedicated OnStar web portal more than one million times and launched the app more than 3.1 million times.
In the UK alone, Vauxhall customers have launched the My Vauxhall smartphone app nearly half a million times, with approaching one million interactions recorded from owners of Vauxhall passenger cars. By next year it’s anticipated that around two out of three new Vauxhalls will be equipped with OnStar.
“OnStar is proving hugely popular with Vauxhall and Opel customers across the UK and Europe,” said Brian McCreavy of OnStar Europe. “People really appreciate the convenience and peace of mind offered by OnStar’s services, which is clear to see from the interactions to date. So it goes without saying that we’re looking forward to bringing these new markets into our family.”
Vauxhall OnStar connects customers to a trained advisor – not to a machine. Charlotte Tyson, for example, was involved in a head-on collision with another car. As the airbags in her Corsa deployed, vehicle sensors automatically alerted an OnStar advisor who notified the emergency services and stayed with her on the phone until they arrived at the scene of the accident.
Vauxhall OnStar not only automatically responds to crashes and helps locate stolen vehicles; the personal connectivity and service assistant also remotely locks or unlocks doors, downloads destinations directly to the factory-installed navigation system and sends emails about vehicle condition. An additional 4G/LTE Wi-Fi hotspot is optionally available.