SEAT sets record with lacy car
SEAT has unveiled the world’s first fabric car to celebrate the UK release of the SEAT Mii by MANGO city car.
Fashion inspired Mii
Constructed entirely from lace, with a few bejewelled embellishments for good measure, the fashion-inspired Mii replica was designed and manufactured in London over a three-day period.
Everything from windscreen to wheels was created from a total of 55 metres of cotton lace, while 20 kilos of resin was used to keep all the lace secure.
An additional 70 metres of lace with jewels set into it was then used to trim the replica and finish it off, all courtesy of a specialist eight-person team led by designer Ashley Joiner.
Joiner, the project’s creative director, was brought on to oversee the project from conception to final delivery. He said: ”I’m absolutely thrilled to be part of this project, which combines my film and design experience.
“Lace is one of the hottest fashion trends right now, so it made sense to use lace as the primary material for the SEAT Mii by MANGO, a fashion-inspired city car.”
A special edition of the standard Mii city car, the Mii by MANGO is a collaboration between SEAT and Spanish fashion designer and retailer MANGO.
Available in both three- and five-door body styles, the special edition city car is the flagship model in the Mii range, with a choice of two body colours.
With a contrasting interior upholstered in Alcantara, standard equipment on the Mii by MANGO includes 15-inch alloy wheels, a spacious boot and chrome detailing on the doors and exterior.
Powered by an exclusive 74bhp 1.0-litre petrol engine, which is also available in high trim levels on the regular Mii, the Mii by MANGO comes with a five-speed manual gearbox as standard.
SEAT UK’s head of marketing, Chris Stevens, said: “This is SEAT’s first fashion collaboration and what better way to celebrate our partnership with MANGO, than to create the world’s first fabric car.
“The Mii by MANGO city car provides the most stylish way to travel and shop and we’re delighted to have incorporated these values into such a creative and innovative project.”
Available to order now, the SEAT Mii by MANGO is priced from £10,995.