Nissan crowdsourcing new X-Trail colour name online
The project will be the first of its kind with the public making suggestions via Facebook and Twitter using the hashtag #ColourOfAdventure.
The "Amber" scheme has been chosen for the campaign as Nissan says that previous research has shown that shades of orange reflect social communication.
Over the course of Nissan’s new campaign, fans will also be invited to share a picture that represents what adventure means to them. Nissan will share some of the best entries on their Facebook and Twitter pages and encourage more people to take part themselves.
Entries close on 22nd April 2014 and then a panel of design experts will then select the winner, who will see their chosen colour name added to the X-Trail specification list. Whoever submits the chosen entry will also win an iPad.
The X-Trail is the largest in this particular segment, coming with five seats as standard although a seven-seater configuration is also available.
Inside the new Nissan X-Trail boasts the latest-generation NissanConnect system that offers smartphone integration and a host of innovations including several in-built Apps to enhance the connected driving experience. The NissanConnect’s various functions are operated via a seven-inch touchscreen.
The new X-Trail also benefits from Nissan’s Safety Shield package which has already been made available for the latest Note and Qashqai. Safety Shield includes radar-based Forward Emergency Braking, Traffic Sign Recognition and Blind Spot Warning.
New design features found with the new X-Trail include bold redesigned headlamps with LEDs as standard on higher-trim models. It also has a distinctive new LED signature strip that makes the car instantly recognisable at night. Other details include a powered tailgate and an opening panoramic sunroof.
Regarding powertrains the new X-Trail utilises Nissan’s advanced electronic four-wheel-drive system, which is called ‘ALL MOD 4x4i’. The system can alternate between two-wheel-drive, called ‘Auto’ mode, or ‘Lock’ which offers permanent four-wheel-drive.
Engines will include a 128bhp dCi diesel unit. A 161bhp .6-litre DIG-T turbocharged petrol engine will come to the new X-Trail range in late 2015.
Standard luxury kit meanwhile will include alloy wheels, air conditioning, Bluetooth and cruise control.The new Nissan X-Trail will be available to order in the UK from 1st May, with first deliveries following in July.