Mazda MX-5 is 2016 World Car of the Year

Mazda MX-5 is 2016 World Car of the Year
The road to 'World Car' journey finally ended with the declaration of the Mazda MX-5 as the 2016 World Car of the Year. The winner was announced during a press conference hosted by the New York International Auto Show, Bridgestone Corporation and Autoneum.

Mazda success

Mazda Motor Corporation is no stranger to the World Car Awards program – now in its 12th year. The Mazda2/Mazda Demio was the 2008 World Car of the Year. While the Mazda3 (2014), Mazda6 (2013) and Mazda MX-5 have all earned “Top Three in the World” status as voted by our 70 plus international automotive journalists that make up the jury.

The MX-5 was chosen from an initial entry list of 23 vehicles from all over the world, then a short list of ten, then three finalists: the Audi A4 /Audi A4 Avant, the Mazda MX-5, and the Mercedes-Benz GLC.

Honour

“What a wonderful honour, to have the Mazda MX-5 named World Car of the Year,” said Masahiro Moro, president and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever. While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster. We say ‘Driving Matters’ in our advertising, and we prove it in our cars.”

Driver's car

The World Car Awards jurors observed that, “With the launch of its all-new MX-5, Mazda has thrown out the blueprint and gone back to basics – back to 1989 basics. Shorter, lower, wider and – most importantly – lighter, the new MX-5 comes with a choice of either 1.5 or 2.0-litre naturally aspirated petrol engines and the promise of unparalleled ‘Jinba ittai’ – a term meaning oneness between car and driver. And yes, it’s still one of the best driver’s cars around.”