Hyundai gets arty at the Tate

Hyundai getas Arty at the Tate
French artist Philippe Parreno has been revealed as the artist who will take on the Hyundai Commission in 2016 for Tate Modern’s Turbine Hall.

New series

Hyundai Commission 2016 will be the second in the new series of annual commissions, introducing work by renowned international artists. With the next Hyundai Commission due to open on October 4, 2016, Parreno’s latest work is eagerly anticipated.

Talent

A prominent artist of his generation, Parreno works across the fields of film, video, sound, sculpture, performance and information technology, exploring the borders between reality and fiction. He is known for investigating and redefining the gallery-going experience and sees his exhibitions as choreographed spaces that follow a score, during which a series of different events unfold. By creating kaleidoscopic environments, Parreno treats exhibitions as one coherent whole, rather than a series of objects within a space.

Hyundai Motor said: “The focus of the Hyundai Commission is to create better access to art and its aim is to make a difference in the way we look at and understand the world. We believe passionately that the originality and significance of Philippe Parreno will reshape the Turbine Hall with all-encompassing visual surprises. We are thrilled to see him develop his ideas for the second Hyundai Commission to open in October.”

Partnership

The Hyundai Commission is the pinnacle of an 11-year partnership between Tate and Hyundai Motor. The partnership is part of the longest initial commitment from a corporate sponsor in Tate’s history. Contemporary artists of our time will deliver dramatic experiences to an audience of millions through site-specific installations for Tate Modern’s unique Turbine Hall.

Chris Dercon, Director, Tate Modern said: “We are delighted that Philippe Parreno will be taking on Tate Modern’s Hyundai Commission in 2016. Throughout his career, Parreno has sought to transform how art can work, and his desire to create new immersive experiences makes him the perfect choice for the Turbine Hall. We look forward to seeing how he uses this iconic space when the commission is unveiled in October.”

Acquisitions

As a first step in building the partnership with Tate, Hyundai Motor supported the acquisition of nine key works by the South Korean artist Nam June Paik (1932-2006), a figure widely recognized to be the founder of video art. In collaboration with Tate, Hyundai Motor is helping to expand the imaginations of the artists, curators and audiences as international artists take on the challenge of interpreting the unique atmosphere of the Turbine Hall throughout the coming years.