Ford grows ambitious future product plans

This growth in spectacular future plans has emerged following the reveal of the new Ford Mustang to European motorists. Other new Ford models already confirmed for the future include the new Fiesta-based Ecosport and the large Ford Edge SUV.

New specifications for existing Ford models will include a new version of the Focus with the 99bhp 1.0-litre Ecoboost. This updated model will deliver the same power output but CO2 emissions will be reduced from 109g/km to 99g/km.

This month Ford has also committed to investing in new technology, particularly in relation to connectivity aimed at improving safety and easing traffic congestion.

Ford's European executive vice-president, Stephen Odell, commented: "The plan was not about surviving - it was about growing the business profitably,

"We have just had 10 straight months of retail growth and we are on track to return to profitability by 2015. We see modest growth in Europe next year and a market that could increase by 20 per cent over the next five years."

The Ford executive chairman, Bill Ford, remarked: "This has been a historically challenging period,"I remember the challenges we faced in North America. The turnaround in Europe will be every bit as gratifying."

With plants closing in Genk, Belgium and Southampton, Ford's European production capacity will have taken a drop by the middle of 2014.

However this doesn't mean Ford is slowly backing away from European markets and the growth in its future product offensive only emphasises that thought. Ford has plenty of reason to be ambitious, after all the company continues to enjoy great success in the UK market.

The brand has consistently topped UK new car sales over the past couple of decades and the Fiesta and Focus continue to lead the way for model sales here.

The previously-mentioned new Ecosport will signify the start of Ford's new product offensive. Also next year, Ford will introduce long awaited replacements for the Mondeo and Mondeo estate.

In 2015 there will be a new Ford Ka plus the arrival two new Ford models from America, the Edge and the Mustang. The Edge has never been sold in European markets before while the Mustang has not officially been in the UK market for over 40 years.


Ford has also promised to expand its ST range of high-performance cars. New commercial vehicles from Ford will include an expansion of the Transit range with the Courier and two-tonne versions, both in 2014.