DS helps celebs attend visual art event
Lynette Yiadom-Boakye has been awarded the prestigious Visual Art prize at the 2016 South Bank Sky Arts Awards. The honour was sponsored by DS Automobiles and forms part of the marque’s exclusive partnership with Sky Arts. A fleet of DS 5 cars ensured the Visual Art nominees and a number of celebrity guests, including Twiggy Lawson, Lenny Henry and Frank Skinner, arrived in style.
Lynette Yiadom-Boakye was honoured with the Visual Art prize for her Verses After Dusk exhibition at the Serpentine Sackler Gallery in London. Lynette surpassed competition from the other Visual Art nominees: elusive graffiti artist Banksy for his Dismaland theme park in Weston-Super-Mare and Cornelia Parker for Magna Carta (An Embroidery).
Hosted by Melvyn Bragg, The South Bank Sky Arts Awards – which celebrated its 20th anniversary this year – was held at The Savoy in London and celebrated the very best of British culture and achievement.
At the prestigious star-studded ceremony, Eddie Izzard was presented with an Outstanding Achievement award by Lenny Henry, and guests were treated to a world premiere performance by Tim Minchin from the new musical Groundhog Day.
Celebrating creativity, innovation and avant-garde values, DS Automobiles’ sponsorship of the prestigious Visual Art category award is part of the marque’s exclusive partnership with Sky Arts, the only television channel dedicated solely to the arts, which celebrates the best in art, music and culture.
Mark Blundell, DS Automobiles’ Marketing Director in the UK, said; “This year’s South Bank Sky Arts Awards highlighted the very best of British achievement and we’re delighted to have sponsored the Visual Art Award, which shares our core value as a brand: the spirit of the avant-garde.”
Since its inauguration in June 2014, the DS brand has launched a range of premium models that embody dynamism, ultimate attention to detail and technological innovation to create an unrivalled driving experience. DS 5, the new DS 4 and DS 4 Crossback, the new DS 3 and New DS 3 Cabrio are all distinctive cars with unique styling, and feature the brand’s signature ‘DS Wings’ front grille.