Don’t take a risk you’ll regret this festive season

Don’t take a risk you’ll regret this festive season

With people drinking more than usual over the festive period, it is a peak time for drivers to take a risk that could be fatal – both for themselves and other road users.

Research

In Europe, research shows alcohol is a factor in one in six road accident fatalities. And in the UK, one in 10 drink driving arrests take place between 06:00 and 08:00. Ford commissioned the ‘Hangover Suit’ to highlight the dangers.

Hangover Suit

Weighing more than 17 kg, the ‘Hangover Suit’ consists of a special vest, wrist and ankle weights, cap and goggles, and headphones. Together, these simulate the classic hangover symptoms of fatigue, dizziness, a throbbing head and difficulty concentrating.

Social Pressure

“There is a lot of social pressure to prevent those who may be tempted to drink drive after a night out. But many times those who drive the morning after are travelling alone,” said Ford Driving Skills for Life Manager Jim Graham. “The ‘Hangover Suit’ shows how debilitating a hangover can be and the risk that driving in that condition can present to all road users.”

Risk

Even when drivers are no longer over the legal alcohol limit they still present a risk that can be as high as for those who are drink driving, with drivers likely to be sleep deprived and their reaction times are affected.

Simulation

“We did a lot of research – including analysing our own abilities after an evening of social drinking,” said Gundolf Meyer-Hentschel, the man behind the making of the suit. “For the ‘Hangover Suit’ we have introduced the headphones that replicate the particular increased sensitivity to sound as well as the typical acoustic experiences of a migraine. In addition, a weighted headset, together with the goggles, simulates dizziness and a blinding headache.”

Hangover Impact

Among those who have already experienced the suit first hand is Dr Richard Stephens, a Senior Lecturer in Psychology at Keele University, in the UK, and an alcohol researcher with expertise in hangover. “People often do not realise the degree to which a hangover impacts your core ability to do anything,” said Prof. Stephens. “Ford’s ‘Hangover Suit’ brings that point home loud and clear.”