Vauxhall lines up new Corsa ads
Vauxhall is set to launch a distinctive new advertising campaign which features a team of puppets called the C'mons and is set to the music of reggae star Sean Paul.The new ads are designed to give viewers an impression of dynamism and fun to associate with the Corsa as it is seen nipping around a series of city streets.
Vauxhall knows its audience and is hoping style-conscious urban twenty-somethings will be tempted to buy a new Corsa to help them stand out in the crowd, DueMotori.com reports.
With the tag line "The new Corsa. C'mon!" the new ads will be seen on British TV from Friday October 6th.
"The fun and infectiousness of The C'mons really brings to life the car's new features and speaks directly to our target audience of go-getting, party-loving twenty-somethings, putting the fun back into driving again," Vauxhall communications director, Collette Dunkley is quoted as saying.
Vauxhall Motors is a British car company which became a mass manufacturer after it was bought by General Motors back in 1925.
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