Seat Altea's risque campaign to promote spaciousness
A risque TV advertising campaign aims to entertain viewers and inform them about the spaciousness of the new Altea hatchback, according to a spokesman for automotive manufacturer Seat.The full-length version of the Space for Everything But Compromise campaign, which can only be shown after the TV watershed, features a couple being intimate in bed to contrast with the spaciousness of the Altea.
One of the most distinctive features of the five-door hatchback is that it includes a facility to improve internal storage capacity; by sliding the seats forward, boot size can be increased from 409 litres to 510 litres.
Running throughout October, Seat UK's head of marketing Steve Robertson explained the intended message of the TV ads.
"This new campaign captures the spirit of Seat perfectly - it's fun, entertaining and also a bit cheeky," said Mr Robertson.
"In addition, it gets across the strong message that the Altea is a dynamic, driver-orientated car with an impressively cavernous interior."
This month, Seat also announced details of its sales figures so far in 2006.
The automaker claims that its year-to-date sales are 34 per cent higher than the comparable period of 2005.
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