Fiat launches new website as revamped Bravo is introduced
Fiat has launched a new customer website at the same time as the next-generation Bravo goes on sale in the UK.The opening sequence of the Fiat.co.uk portal uses 3D video content to pan around all of the vehicles in the Fiat family, including the new Bravo, the Punto, the Panda and the Croma.
Among the features on offer, the website offers a tool that encourages visitors to enter their main requirements from a new vehicle, such as fuel efficiency requirements and maximum number of passengers.
Then, it automatically matches the user to the most suitable car in the Fiat range.
Commenting on the new project, Giulio Salomone, managing director for Fiat Group Automobiles UK, said: "Every aspect of the website has been designed to make the experience a pleasure for the user and to immerse them in the Fiat brand."
Earlier this month, motoring journalist tested the 1.9-litre Fiat Bravo Multijet 150 in a review for Auto Express and said that the exterior "looks good" while the cabin was a "revelation for Fiat".
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