Advert may lead more drivers into Citroen dealerships
A new advertising campaign could encourage more motorists to visit their local Citroen car dealership.The television marketing initiative shows a range of models produced by the company since 1919.
Gary Savage, managing director of Citroen in the UK, commented: "Our 90th anniversary celebrations provide us with an opportunity to communicate on one of our major brand assets - our heritage."
At the end of the broadcast, drivers are shown the latest vehicle built by the firm - the C3 Picasso.
Motorists who are impressed with the model may want to check out a limited edition version of the car.
Priced at £15,595, the anniversary variation of the auto is available in black, red or white.
It is based on the Exclusive trim and is kitted out with more than £1,000 worth of free equipment.
Meanwhile, the manufacturer recently announced its C5 VTR+ model now comes with a colour satnav as standard.
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