| 11th March 2014
The all-new Ford Transit alongside the all-new Transit Connect have proven their versatility by beating many rivals to win a gruelling five-day Arctic Van Test.
All-new Ford Transit van
Ford has recently launched a new-generation Transit van and compact Transit Connect for 2014. The Transit is one of the most iconic van names in the world and thus the new models have a lot of expectations to live up to.
Such are the limits, however, that vehicle manufacturers are willing to push their products towards - the new Transit vans have undertaken an extreme weather challenge. The Arctic Van Test takes place in the frozen north of Finland.
The series of Arctic challenges included slaloming across a frozen airfield and tackling a torturous 700 kilometre route of icy, rutted roads. The Ford Transit vans won for their overall performance across categories that included fuel efficiency, load carrying, and handling.
Also included was a test for starting the engine and starting the heating and demister after vans have been left outside overnight in sub-freezing conditions.
Undertaking the tests were expert drivers from six European commercial vehicle magazines drove all the vans taking part in the Arctic Van Test and rated the two Transits winners to deliver Ford’s first double victory in the event’s 23-year history.
Ford Transit Connect
The smaller all-new Ford Transit Connect was ranked top or joint-top in seven categories, and particularly impressed for its handling and stability in icy conditions. The new Transit Connect was found to have performed admirably next to similar and strong rivals from the likes of Citroen and Renault.
The all-new Ford Transit was rated top or joint-top in nine out of 13 categories against rival vehicles from brands including Vauxhall, Mercedes-Benz and Volkswagen.
This Arctic Van test which Ford triumphed in was set up by a local Finnish motoring magazine called ‘Auto Tekniikka ja Kuljetus’. One of the magazine’s representatives, Heikki Laurell, commented: “The Ford vans were clear winners in very slippery conditions – a great advantage when frozen roads can be found anywhere, and not just found on the test track,
“Our tests push vans to the limit, and can be quite a shock if you are not used to a Scandinavian winter."
Ford has already taken 7,500 orders for the all-new Transit in the UK since orders began. Prices for the 2014 Ford Transit range start at £24,954.
The new Transit Connect meanwhile has already won the prestigious International Van of the Year award for 2014. Customers can buy a new Transit Connect now from £15,780.
| 10th March 2014
The French car manufacturer Peugeot is launching a new online social media campaign called ‘Kick it to Brazil’ which will see a single football travel across five continents.
In the build up to the next football World Cup tournament in Brazil, starting this June, Peugeot is inviting pass a football around on an exceptional global journey.
The special football has already been “kicked-off" this month at Paris. It will travel around the globe crossing more than 30 countries and just as many borders in just 100 days.
It will be passed from person to person with the aid of various Peugeot vehicles. Cars which will be used to transport the special football will include the Peugeot 2008 and the Peugeot 3008.
The 2008 is a stylish urban crossover based on the Peugeot 208 supermini, currently priced from £12,995. The 3008, priced from £16,645, is a larger family crossover model which delivers impressive practicality and is available with a diesel-electric hybrid powertrtain.
Other methods of transport will be used including bicycles, motorcycles and planes to help Peugeot’s special football complete its journey.
At each step of the way, those who come into contact with the football will be able to share their unique experience on specially dedicated Facebook and Instagram pages.
Social media users will be able to follow the campaign with the tag line #KickItToBrazil.
The football at the centre of Peugeot’s campaign will be the car brand’s link between it and its fans. Peugeot will invite its fans to choose what happens next or to come and meet the “Kick it to Brazil" team in order to personally interact with them on a day to day basis.
Each country the football visits will host events which will often be improvised, depending on the creativity of the people involved. Also each day, a short video clip will be generated and uploaded on facebook and the Kick it to Brazil campaign website.
The special football will finish its travels as part of Peugeot’s campaign on 12th June 2014 in the Brazilian Amazon. It finishes travelling on the same day the FIFA World Cup in Brazil begins with its first match.
During the Kick it to Brazil campign, Peugeot is also promoting the “One kiss, One Tree" project. For each image that is uploaded of a person kissing the football, the French car maker will contribute to its Forestry Carbon Sink project in Brazil by planting additional trees.
| 7th March 2014
The football icon David Beckham is the latest signing for Jaguar as he joins the British car brand as an official ambassador.
David Beckham with the Jaguar F-TYPE Coupe
Beckham is of course an English football icon who boasts huge global status. In his new role for Jaguar, David is set to front a new marketing campaign across China, significant international market for the manufacturer.
Initially Beckham’s role will see him feature alongside the new Jaguar F-TYPE Coupe. The XF and XJ saloons will also feature in Beckham’s campaign before he promotes newer Jaguar products over time. He’ll star in a series of print adverts and TV commercials exclusively in China.
Bob Grace, the Jaguar Land Rover China Managing Director, said: “David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving."
David Beckham himself commented: “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British.
I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupe, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China."
Beckham is not the only famous name from football which has recently joined Jaguar’s ranks. Last month Jaguar announced the Chelsea Football Club manager, Jose Mourinho, as its official ambassador for the UK.
As part of his new role Mourinho received a brand new Jaguar F-TYPE Coupe and attended the recent official launch of the spectacular sports car.
The Jaguar F-TYPE Coupe, available now from £51,235, is a sleek two-door model boasting a luxury cabin and superb speed.
The basic model has a 335bhp 3.0-litre V6 petrol engine. The mid range F-TYPE S, priced from £60,235, uses a similar engine but with an increased output of 375bhp.
With this V6 the F-TYPE Coupe can go from a standstill to 60mph in 5.1 seconds and reach 161mph in standard guise, or 4.8 seconds and 171mph in F-TYPE S form.
The range-topping F-TYPE R, priced from £85,000, wields a 5.0-litre supercharged V8 boasting 488bhp. This cuts the Coupe’s zero to 60mph sprint time down to just four seconds and the top speed is 186mph.