Jaguar Land Rover has taken a green step forward in its future to produce more eco-friendly cars after becoming a partner in a new Low Carbon Technology Project.
Jaguar Land Rover has taken a green step forward in its future to produce more eco-friendly cars after becoming a partner in a new Low Carbon Technology Project.
The manufacturer is one of seven partners in the scheme which has cost Advantage West Midlands (AWM) and the European Development Fund £29 million to finance.
The project is designed to try to find out more about low carbon vehicle development, which could help them produce more green cars in the future.
And Jaguar has been assigned to three work streams, which address the research and development of "advanced vehicle supervisory controls".
Working out the characteristics of the performance of a vehicle, taking into account the traction control and dynamic behaviour, will be processes that the company has to go through in order to try to complete the project.
But the producer believes it has the right credentials for the job. It said it has "world class expertise" in the manufacturing of premium vehicles and is "ideally placed" to conduct the advanced research and development programmes, adding that taking part in the project will be ideal.
This follows on from news earlier this month that the Midlands area – where the manufacturer is based - was named a low carbon economic area for advanced automotive engineering.
After the announcement Jaguar Land Rover head of research, Tony Harper, said environmental innovation was an important part of the company's philosophy and said it is investing "hundreds of millions" to try to improve its CO2 emissions.
He added: "But we are also clear that sustainability can only be achieved by private and public sector partnerships, which is why the AWM's new Low Carbon Vehicle Technology programme is such good news."
Some of the AWM funding that goes to the manufacturer will help to support technical specialists who can be a part of the project.
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